Category Archives: Client Advice

Creating an online Buzz

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Online buzz refers to that elusive time when the Internet is humming with news and discussion about a celebrity or news story, or sometimes a new product or service — think iPad launch or Google Caffeine.

Now, unless you’re a mega brand like Apple (or you do something dreadfully wrong!), you’re never going to have international online buzz.

But every company, no matter what its size, can take a few simple steps to boost the buzz around its product or service.

Tweet a Great Offer

Many of the people I follow on Twitter recently retweeted an offer from a company called Graze.

The business sends out weekly snack boxes filled with healthy treats, like nuts and seeds. The reason so many people retweeted was because they received money off their own boxes if they spread the word, while the recipient received a free first box if they signed up.

Everyone’s a winner, so everyone’s a convert and everyone voluntarily advertises your company. Just make sure the offer is good enough.

More on this article by Kevin Gibbson

Video The Next Digital Marketing Frontier

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We at redjelly know the benefits of Video on the web, we know Online video captures the opportunity to provide deeper engagement with clients!  But don’t just take our word for it, see what “searchenginewatch.com” have to say about it…

Video, as a marketing channel, has pushed its way into the hearts and minds of marketing agencies and businesses of most sizes. What’s not to like? The numbers to quantify the shift speak for themselves.

• YouTube receives more than 100 million unique visitors and streams more than 6 billion videos monthly, according to Nielsen. • Users viewed 33.2 billion videos during the month of December 2009, according to comScore. • 86.5 percent of the total U.S. Internet audience viewed online video in December 2009, according to comScore.

Want to be a part of this video revolution?  speak to us about how we can help.

rj

Viral Ideas for a Shop

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Its interesting the type of conversations you can get into when you not really thinking about your core business and relaxing in an unconnected environment. Here I was standing in a local Junk Shop looking over the ‘Antiques’ and other items and struck up a conversation with the owner about placing some of his item on ebay. This was important for him as he has hundreds of Dandy and Beano Annuals, and these will not sell in our small village alone.

With well over 300 Annuals, there are not enough ‘collectors’ in Ayrshire for this sort of thing, let alone West Kilbride. So ebay and Amazon seem the right place. However getting publicity for the business is as important. With my recent work being involved in video marketing, the creative juices had to start flowing.

‘How about having a seat in a good location in the shop, with the company logo behind and  a fixed video camera mounted to record a short product sessions. Each Monday morning you come into the shop, select an interesting piece of work (Antique) and show it to the camera and discuss its merits!’

Placing it on Youtube, you will get a following of people wanting to watch, and see the latest interesting and exotic items. This is not the most Viral approach to video marketing, but one which will, with effort, generate a good following and local interest in the day to day activity on the shop. With a documentary element to this idea, it would build into a diary of human interest and snap shot of life in W.K.

I am still working with the owners on this, so no names mentioned!

rj

building up content

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If any one should be taking the advice that I give out to my clients. It should be me! I am always recommending building up the content of your site and write a blog to gain valuable content relevance when it comes to google. Google say amongst other things:

  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

So although I have a blog at redjellyrepublic.com I thought I would take my own advice again and build a blog in the same domain as redjelly.com

How come, when it comes to your own business, you tend to overlook the things that are recommend to our customers? Oh, I remember now! Clients come first!

rj