Its interesting the type of conversations you can get into when you not really thinking about your core business and relaxing in an unconnected environment. Here I was standing in a local Junk Shop looking over the ‘Antiques’ and other items and struck up a conversation with the owner about placing some of his item on ebay. This was important for him as he has hundreds of Dandy and Beano Annuals, and these will not sell in our small village alone.

With well over 300 Annuals, there are not enough ‘collectors’ in Ayrshire for this sort of thing, let alone West Kilbride. So ebay and Amazon seem the right place. However getting publicity for the business is as important. With my recent work being involved in video marketing, the creative juices had to start flowing.

‘How about having a seat in a good location in the shop, with the company logo behind and  a fixed video camera mounted to record a short product sessions. Each Monday morning you come into the shop, select an interesting piece of work (Antique) and show it to the camera and discuss its merits!’

Placing it on Youtube, you will get a following of people wanting to watch, and see the latest interesting and exotic items. This is not the most Viral approach to video marketing, but one which will, with effort, generate a good following and local interest in the day to day activity on the shop. With a documentary element to this idea, it would build into a diary of human interest and snap shot of life in W.K.

I am still working with the owners on this, so no names mentioned!

rj